Sun Tzu understood that planning was a matter of life and death. Recognized as the world’s leading strategist, he defined methods and disciplines to ensure victory. Your corporate image and marketing efforts dictate success or failure. Our methodologies and disciplines will bring them in on time, on budget, exceeding management and stockholder expectations.

The PlanNet Strategic Planning Group evaluates products, services and meetings and provides unique insights into how to position and promote them to achieve maximum success in the marketplace. The goal is to optimize revenue, profitability and good will.

The reason PlanNet Marketing has been so successful is its unique ability to think strategically and tactically at the same time.

We employ a proprietary approach which we developed from years of experience working on accounts like General Mills, Procter & Gamble, Bell Atlantic, AT&T, Black & Decker, Mobil, SAP-AG, CSX Railroad, Northern Telecom, McDonald’s, Hyatt, USAir, Norfolk Southern, Goodyear, Freddie Mac, Disney, Lockheed Martin, Cable & Wireless, USF&G Insurance, Manufacturers Hanover Trust, Sterling Software, Global One, Platinum Technologies, Marine Corps, The American Red Cross, Groove Networks, LCC Wireless, Patton Boggs, Wquinn Software, Colorado Prime Foods, ePlus, Borden Foods, Emery Worldwide, Hanes Corp., Pepsico, Frito Lay, General Motors and others.

Business Planning and Growth Strategy

  • Business plans and financial models

  • Growth strategy and three-year plans

  • Business audits and troubleshooting

  • Investor presentations

  • Deal support for capital raising and M&A

Marketing Strategy and Implementation

  • Market research and customer segmentation

  • Market and competitive analyses

  • Action plans with brand positioning and messaging

  • Promotional tactic design and execution

  • Media outreach and communications


  • Efficiency audits

  • Process re-engineering

  • Organizational evaluation and restructuring

Entrepreneurship Outsourcing

  • Launch of new products or divisions

  • Interim senior management


  • Situation Analysis
  • Competitive Evaluation
  • Product Assessment
  • Target Market Opportunities
  • Obstacles to Entry/Success
  • Volume/Revenue Goals (Prototype P&L)
  • Blueprint Marketing Plan
  • Brand Positioning
  • Incentive & Recognition Programs
Email:  •  Phone:703-778-9000